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What you can expect at our London appliance store

Folks in London, Ontario, still choose Canadian Appliance Source

Canadian Appliance Source at 1230 Wellington Road in London is one of the most well-trafficked showrooms in the city. When home owners and renters, superintendents, condo boards, contractors, builders or interior designers in London, Ontario, need a new home appliance, they almost always visit us first.

Our reputation as the home appliance store in London with the best selection, best customer service, best location to satisfy both residential and commercial customers, and best overall customer experience is evident the moment you walk into our showroom.

The selection is impressive and exhaustive

When you go home appliance shopping, you expect to have choice. You expect to see the three or four major brands you can rhyme off, and maybe a few others you’ve seen in friends’ houses. You’ll see a lot more than that in the Canadian Appliance Source showroom.

The fridges, ovens, stoves/ranges, microwave ovens, dishwashers, washing machines and dryers you’ll see in our London, Ontario, showroom come from Samsung, LG, Maytag, Whirlpool, KitchenAid, Bosch, Café, Frigidaire, Electrolux, JennAir, Monogram and more. And under those brand umbrellas, you’ll find a range of price points and styles to suit every home appliance shopper that walks through our doors or visits our website. 

Think about what that means for a moment. 

Think about all the styles of kitchens and laundry rooms you’ve seen. Think about the modern kitchens, the classic kitchens, the classy kitchens and the kitchens you know never get used. 

Think about the kitchen that feeds two parents and five kids every night and the kitchen a widowed grandmother uses to keep her old-country recipes alive. Think about the kitchen in a condo party room, a youth hostel, a hospice and a company canteen. Think about all the kitchens you’ve had in your life, how different they were and how they might have been improved with new appliances. Think about what style would’ve made sense, and think about what you would’ve been prepared to pay to improve every kitchen in every place you’ve lived. 

Whatever you have in your head, you can find here at Canadian Appliance Source.

The customer service is considered and consistent

One of the most obvious differences between Canadian Appliance Source and our competitors is the level of importance we put on intellectual customer service: which is to say that we approach every customer interaction with the intention of teaching you something about home appliances to make the decisions easier. We stress this because home appliances aren’t cheap, and if you’re going to spend multiple hundreds or even thousands of dollars on something, you’ll probably want to know as much as possible about it.

Here’s the kind of customer service you can expect:

1.

Your questions will be answered simply and using easy-to-understand language. We’ll never hide behind jargon and we’ll never try to confuse you with facts and figures that don’t mean anything to you. Quite the opposite, actually. We’ll talk about the features of each appliance in a way that resonates with you.

So, let’s say you come here to buy a microwave oven. Instead of framing our answers to your questions about capabilities in terms of wattage, we’ll frame it in terms of what you want to be doing with it.

Almost any microwave oven will be good for popcorn, frozen pizza or pre-made frozen entrees. But if you’re the kind of person who’s into saving grocery money and curbing take-out costs by batch cooking one day a week and having meals ready on demand, you’ll want to make sure that the microwave heats the food evenly and quickly. 

And if you have hungry mouths to feed, you’ll want to know how many meals you can put in at a time to limit the amount of waiting and the tantrums that follow when dealing with a hangry child.

2.
You won’t be sold the standard “best brand on the market” false bill of goods. The reality is that the moniker “best brand on the market” means absolutely nothing to the customer we’re talking to. It doesn’t matter what an influencer or blogger or product researcher or retailer or manufacturer says about a home appliance. All that matters is what you say. 

This shifts the moniker from “best brand on the market” to “best brand for you.” We very much appreciate the latter approach — and so do our clients. It keeps you from blindly buying into a brand simply because of its manufactured reputation, and from people who think they know best for you but clearly don’t.

3.

We’ll start by asking you questions about you, how you want to live your life and how you see your home appliances fitting in. 

We do this because we know that what you see as important in a home appliance might not be (and probably won’t be) what other people think. 

The industry perception that (a) every home appliance is essentially similar and (b) the difference between products are negligible at best because they all do what they’re intended to do. The problem with that approach is assuming that all fridges, ovens, stoves/ranges, microwave ovens, dishwashers, washing machines and dryers were meant to do only the general task they were built for (fridges keep food cold, washing machines clean clothes, etc.), because the quality home appliances outperforms its purpose.

Take a fridge, for example. If you tell us you value healthy lifestyle above all else, then maybe the fridge for you has extra large criers for fruits and veggies? If, all the way on the other side, you value brand and appearance, then perhaps we will forego the common brands like Samsung and LG and focus more on recommending the less common and more trendy brands?

And the price points we show you will be in line with the real questions we’ll have for you about budget. And we’ll consider more than just the price of the appliance itself because you also have to think about monthly costs of electricity and water. 

A key module in our staff training program is about reading between the lines about price because people tend to get a bit nervous and can’t give us a direct or realistic answer — and that’s okay. All that matters to us is that we understand what you’re saying and we can make recommendations in that vein.

All these elements (and more) make up the bedrock of what we consider to be quality customer service; it’s a compelling reason to visit us for your next home appliance, and return another day for the home appliance after that.

The location is easy to get to and works well for multitasking

Our London showroom at 1230 Wellington Road is conveniently located just north of the 401 so you can get here from anywhere in London and the surrounding areas. 

Near the London, Ontario, Canadian Appliance Source showroom is Kutchin, where you can upgrade your kitchen supplies along with your kitchen appliances. Also, White Oaks Mall, London’s premier shopping destination, is close by; it has nearly 200 stores, including Hudson’s Bay, Walmart and a fantastic food court.

If you’re a commercial customer, you’ll find our showroom particularly convenient because of its proximity to many of London’s premier companies that builders, developers and contractors frequent, like Herman’s Supply Company (roofing), Brisson and Massie Mechanical (HVAC) and many others. So a trip here could knock a lot of different items off your to-do list.

The customer experience is objectively better

You won’t have trouble finding a place to park. You won’t be accosted by a member of our sales team. You won’t have to decipher piles of jargon or go through mounds of paperwork.

You will have all your questions answered honestly and simply. You will have a range of choices when it comes to brands, trims, prices and styles. You will come away with a fridge, oven, stove/range, microwave oven, dishwasher, washing machine and/or dryer that works for you and your family.

If you’ve been here before, we’ll already have some information about you, your home and your living situation saved in our database. But if circumstances have changed for you, please do let us know when you come in so we can update our files accordingly. This will help us throughout the recommendation process and make it easier for you to be satisfied with the results.

One final note about home appliances…

We believe the right home appliance is a match to be made and not a prize to be won. The most or least expensive appliance isn’t necessarily the right one for you. The right home appliance for you is the one that has the features and benefits that best suit your lifestyle. We’ll have the refrigerators, fridges, freezer, oven, stove/range, microwave oven, cooktops, dishwasher,washers, washing machine and/or dryer that works for you, and we look forward to introducing you to it.

See you soon!